Let me clarify — wrong for YOUR business.

Your strategy should be as unique as you are.  If you can delete just a few key words and your plan is unidentifiable as yours, it may not be the strategy you need.

Strategy doesn’t begin with deciding what steps you will take to meet your goals.  It starts well before that.  It begins with your company DNA and an understanding of why your customers do business with you.  Without those foundational elements, your strategy misses the mark.

Company DNA

The company DNA is the combination of the core purpose or passion – the reason your business exists – and the values inherent in the organization. DNA drive everything in your company and it sets you apart from your competition.

Your position in the marketplace

Your customers choose to do business with you.  What is it that compels them to select you over others in a crowded market?  If you don’t know, there is one sure way to find out – ask them!

Understanding your strengths and weaknesses as well as the opportunities and threats you face help round out your market niche and how you can leverage your unique position.

Armed with the info above, you can better define the products and services you provide with clarity which allows you to sharpen your brand and target your audience.

Now plan your strategy

Your strategy will set the goals you are trying to attain along with the steps you will take to achieve them.  They should leverage your unique purpose, values, and niche.  Every goal and action must be specific nad have owners responsible for driving them.

If your strategy isn’t more than a list of goals, doesn’t capitalize on the elements that make you unique, and and doesn’t leverage your strengths, it isn’t the right strategy for you.