People like to be in it, no one likes to be called out of it, and Janet Jackson even wrote a song about it.  What is it?  Control.

It’s natural to want control – to be in command of your life, your destiny, your job, your customers.  And we all realize that there are some things we simply can’t control.

To a degree, we do have some control.  We can control the activities of those in our charge at home, at work, or elsewhere.  We can determine how and when to make investments and utilize capital.  We can chart a new direction and set new goals.

But there are things we can’t control either.  People can make their own decisions that may be counter to your goals.  We can’t stop natural disasters.  Sometimes actions of others come crashing into your industry or personal life.

When it comes down to it, what we cannot control exceeds what we can control.  What does that mean for your business?

It means your strategy must focus on what you can deliver.  It can’t rely on hope or feelings or guesses.

It means you evaluate people and companies by how responsible they are with what they can control and how they respond to the things they can’t.

It means you must guard your reputation and attitude.  In the end, those are the only things in which you are in 100% control and how you and your business will be remembered.

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