In our bodies, our DNA is the genetic code that makes us unique individuals.  It contains all the instructions needed to build a complex, living, breathing organism.  DNA is the master of each cell and is passed on through successive generations.  Our DNA determines our physical characteristics, and damage to our DNA can cause problems that range from minor to catastrophic.

Your company has its own DNA – those things that make it unique, give it vitality, and must be passed on as it grows.

A business’s DNA is comprised of two components:

  • What we do
  • Why we do what we do

“What we do” describes our ideal customer – the customer we are uniquely set up to serve well maximizing the strengths of our organization.  It also answers the question “why do customers choose us?”  It is your market niche but it goes much deeper and understands why you can claim that niche.

“Why we do what we do” describes you.  It informs the entire team of the passion and purpose that led to the creation of your company.  It defines the values that are present in the organization and must be modeled and protected if the company is to survive and thrive.

Understanding your company’s DNA is the first step in building a strategic plan that works.  Your company DNA guides and defines everything about your business.  Make sure it is defined, known, and used to make decisions.

Many people are re-examining their businesses due to changes caused by technology and the health emergency.  If you want to build a durable, resilient business, your company DNA is your anchor.  It will keep you from drifting wherever the winds blow.  Knowing who you are lets you build on your strengths rather than reacting to circumstances.

Contact us if you need help mapping your company DNA.  https://opalpg.com/contact-us/

http://linkedin.com/in/cmatt

The Brady Bunch sang “when it’s time to change, then it’s time to change, from who you are into what you’re gonna be.”

How is your business going to change AFTER the COVID-19 crisis and things begin to look a little more normal?

You’ve been forced to learn, adapt, and change with some level of success or failure to face the current reality. We are all waiting to get back to normal.

But normal is going to look a little different. Customer and team member expectations will change. New products and services will be born and old ones will fade away.  We may have new rules and regulations.  What worked before may not be sufficient or desirable tomorrow.

The question becomes “How will you make your company better based on your experience during the crisis?”  You need to begin thinking about how you re-envision your company’s future, what your business version 2.0 looks like.

If you aren’t thinking about this yet, you should be. You will have to answer this sooner than you think.

We are here to help.  Contact us at https://www.linkedin.com/in/cmatt/ or http://opalpg.com/contact-us/