In our bodies, our DNA is the genetic code that makes us unique individuals.  It contains all the instructions needed to build a complex, living, breathing organism.  DNA is the master of each cell and is passed on through successive generations.  Our DNA determines our physical characteristics, and damage to our DNA can cause problems that range from minor to catastrophic.

Your company has its own DNA – those things that make it unique, give it vitality, and must be passed on as it grows.

A business’s DNA is comprised of two components:

  • What we do
  • Why we do what we do

“What we do” describes our ideal customer – the customer we are uniquely set up to serve well maximizing the strengths of our organization.  It also answers the question “why do customers choose us?”  It is your market niche but it goes much deeper and understands why you can claim that niche.

“Why we do what we do” describes you.  It informs the entire team of the passion and purpose that led to the creation of your company.  It defines the values that are present in the organization and must be modeled and protected if the company is to survive and thrive.

Understanding your company’s DNA is the first step in building a strategic plan that works.  Your company DNA guides and defines everything about your business.  Make sure it is defined, known, and used to make decisions.

Many people are re-examining their businesses due to changes caused by technology and the health emergency.  If you want to build a durable, resilient business, your company DNA is your anchor.  It will keep you from drifting wherever the winds blow.  Knowing who you are lets you build on your strengths rather than reacting to circumstances.

The Brady Bunch sang “when it’s time to change, then it’s time to change, from who you are into what you’re gonna be.”

How is your business going to change AFTER the COVID-19 crisis and things begin to look a little more normal?

You’ve been forced to learn, adapt, and change with some level of success or failure to face the current reality. We are all waiting to get back to normal.

But normal is going to look a little different. Customer and team member expectations will change. New products and services will be born and old ones will fade away.  We may have new rules and regulations.  What worked before may not be sufficient or desirable tomorrow.

The question becomes “How will you make your company better based on your experience during the crisis?”  You need to begin thinking about how you re-envision your company’s future, what your business version 2.0 looks like.

If you aren’t thinking about this yet, you should be. You will have to answer this sooner than you think.

We are here to help.  Contact us at https://www.linkedin.com/in/cmatt/ or http://opalpg.com/contact-us/

People like to be in it, no one likes to be called out of it, and Janet Jackson even wrote a song about it.  What is it?  Control.

It’s natural to want control – to be in command of your life, your destiny, your job, your customers.  And we all realize that there are some things we simply can’t control.

To a degree, we do have some control.  We can control the activities of those in our charge at home, at work, or elsewhere.  We can determine how and when to make investments and utilize capital.  We can chart a new direction and set new goals.

But there are things we can’t control either.  People can make their own decisions that may be counter to your goals.  We can’t stop natural disasters.  Sometimes actions of others come crashing into your industry or personal life.

When it comes down to it, what we cannot control exceeds what we can control.  What does that mean for your business?

It means your strategy must focus on what you can deliver.  It can’t rely on hope or feelings or guesses.

It means you evaluate people and companies by how responsible they are with what they can control and how they respond to the things they can’t.

It means you must guard your reputation and attitude.  In the end, those are the only things in which you are in 100% control and how you and your business will be remembered.

Growth: Can you afford it?

“Grow or die!” is a common, well-accepted business principal. Businesses must innovate, stay relevant, seek new customers, add locations, and offer new products.

But growth brings its own challenges. You have more products/services to support. You need more people. Rapid hiring makes maintaining culture harder. New tools and technology – and the time to integrate and use them – are expensive.

Your bottom line may suffer from your growth!

You may need to take steps to grow your bottom line instead of your top line. Eliminate products/services that aren’t profitable. Eliminate processes or activities that don’t add value. Don’t do things just because you’ve always done them. And, as hard as it may be, let go of employees who no longer fit culturally and don’t contribute to you vision.

Your bottom line profitability ultimately decides if you can afford top line growth and how long you can sustain it.

Read more about the good and bad of business growth here:  http://opalpg.com/2018/08/21/growth-good-bad-ugly/

 

It’s true- you have influence.  People notice your actions and your words.

If you are a leader – at work, at home, in the community – in any capacity, people do pay attention to what you do and what you say.  Every interaction or observation can leave a lasting impression.

It’s up to you to decide if the impression left will be positive or negative.

I was reminded of the impact individuals have on those around them several times recently on both a personal and professional level.  It can be frightening and humbling.

Frightening when you realize that you don’t always live up to your own expectations much less the example you want to be for others.

Humbling to realize that no matter your circumstances, you have an impact.

It can also be energizing. As a leader in your company and your neighborhood, you have the potential to quietly make a tremendous impact – often without saying a word.

Are you living up to your stated values and beliefs?  Does every interaction make a deposit or withdrawal from someone’s emotional bank account?  Are you living life as a servant leader putting others first?  Does your presence inspire your team?

If you can answer “yes” to all the questions above, you are a leader no matter what your role.  You have influence.

I’ve read a number of blogs and articles recently about how successful people start their day or the habits they follow.  As I reflected on the insights in those articles, two things became apparent.

First, people want to implement simple changes to make them more productive.

Second, helping businesses improve their processes is enhanced by helping individuals make the most of their time.

In light of those “aha moments” here are some easy-to-follow habits to help you use your time well.  Not everything will work for everyone, so try them and see what works for you.  The important takeaway is for you to feel more organized, in control, and less stressed by adjusting your routine.

Take control of your email.

  • Don’t leave messages unread when you leave for the day. Otherwise you are starting off the next day already behind.
  • Respond, file, or delete email when you read it the first time. If you need to take action later, flag it or leave it in your inbox.
  • Create rules for emails you receive on a regular basis, especially ones that are informational only. Let your email client help you keep the important ones front and center.
  • Unsubscribe from mailing lists you no longer value to eliminate clutter.

Start your day right.

  • Check your email first thing in the morning when you get up. Reply to the ones needed and send any new messages on items that are on your mind.
  • After your morning check-in is over, get some exercise and eat a good breakfast.

Build a routine and eliminate unnecessary decisions.

  • Eat the same thing each morning or prepare breakfast in advance the night before.
  • Pack your bag for the gym the night before.
  • Put the items you need for the day together so you can grab them all at once as you head out the door and not have to track things down (or forget them altogether).
  • Take a 5- or 10-minute break in the morning and afternoon to walk around. Getting away from your desk helps clear your mind re-energizes your body.
  • Keep a To Do list and mark off items as you complete them.
  • Give yourself deadlines.
  • Periodically clean your desk by throwing out or filing items that have accumulated.
  • Put time on your calendar to reflect on your business or job and what you need to do to make it more valuable or profitable.

According to a Gallup report, only 34% of US employees are actively engaged in their jobs.  Gallup defines “engaged” as “involved in, enthusiastic about and committed to their work and workplace.”

What about the other 66%?  13% are “actively disengaged,” and a whopping 53% are “not engaged” which means they show up and do their work but they aren’t connected to their work or their workplace.

Disengaged employees cost you money.  It is estimated that absenteeism, churn, and lack of motivation – signs of a lack of engagement – cost companies around $500 billion per year.

Writing for Small Business Trends, Victor Snyder, a business coach, says that business leaders should avoid these three things that cause employee disengagement:

  • Poor communication with employees
  • Ignoring your personal brand
  • Failing to develop leaders

If you make an honest assessment of your business, are you creating an environment that fosters engagement?

It’s true – inquiring minds do want to know, if you are talking about the people who make your business run every day.

I was reminded of this working with a client recently on some operational challenges. The client, who uses EOS, said during our discussion that it was surprising how putting a name in a box in an accountability chart gave his employees clarity.

He’s right. We forget that organizational charts, job descriptions, or a position matrix give people clarity in their roles and the roles of others.

Communicating strategy to everyone builds trust that the company has a plan for success. Scorecards inform people how they as groups or individuals contribute to that success.

Leaders can’t forget that they have access to more information about the business than other employees. Team members may feel less secure or certain about their roles and the company’s future in the absence of good communication from their leaders.

People thrive when allowed to do their best knowing what is expected and how they will be evaluated. Having the structure in place to support and guide them in decision making gives them freedom to be creative and exceed what was thought possible.

Are you searching for a software solution that will transform your business?

Or maybe your company is just one great hire from kicking it into another gear.

Perhaps you are on the verge of implementing a new program rally your team.

You are hoping for a silver bullet.

The harsh reality is that no program, software solution, or employee is the silver bullet you seek.  It could be a component for creating success or moving to the next level but it is only one component. 

Success – no matter how you define it – will be a product of your hard work.  As the leader, no one is going to understand your business or work as hard on it as you do. 

You must channel your energy and vision into building success.  To do so requires a plan, determination, and accountability.  Ask yourself hard questions, be willing to make agonizing decisions, and recruit people you trust to walk the journey with you and hold you accountable. 

Start with a vision.  Create a plan.  Measure your progress.  Be held accountable.  Be ruthless in making tough decisions for the right reasons.  Treat those who have joined your journey well. 

You can’t do it alone.  Make sure to ask for help in the areas where you are not strong. 

It’s a safe bet that if you do a quick internet search on business priorities that increasing topline revenue, improving sales performance, and increasing company value will show up in the top results.  Growth matters.

To misquote Gordon Gekko:  growth is good.

Growth tells us you are meeting a need in the market and customers see value in what you do. Growth gives your team more opportunities and expands your horizons. Investors are happy. If you ever watch ABC’s Shark Tank, you know that history and forecasts of growth are major areas of concern.

But it’s not all rosy. You must be prepared for growth and have realistic expectations.

Growing your company may require capital or decreased profitability while you invest in the future.

Your team may need to find newer, better ways to accomplish their tasks to be more efficient and maintain profitability. What got you here may not support you at the next level.

The company may outgrow the capacity and capabilities of its employees. This is especially true of leaders as the company moves from an idea to a company to a professionally-managed firm.

Strong leaders can navigate these obstacles by taking a long-term approach and making tough decisions at the right time.  You must be prepared to protect the business.

However, there are two challenges of growth that can be devastating if you aren’t intentional about protecting them:  maintaining culture and customer satisfaction.

Customer satisfaction is obvious. You won’t stay in business if your level of service drops. Customers have other choices.  Can you maintain your current level of satisfaction while adding more customers?

Culture, however, is easy to ignore if you aren’t intentional. Rapid growth may mean rapid expansion of your team. Hiring strategies must include finding new team members who embrace your values.  Leaders must work harder to model, foster, and communicate values as the team gets larger.  “Culture eats strategy.”

Growth is vital, but exceeding your ability to absorb growth is dangerous.